Digital Experiences at eBay Main Street

When eBay spun off PayPal, it sought a fresh, forward-thinking brand identity and engaged my team at ESI Design to create Main Street, a ne on its Silicon Valley campus that would serve as the company’s new front door.

I led the UX design for all digital experiences in the space, including the data-driven Touch Wall that synchronized with immersive LED Columns in the lobby and a 55-foot LED display in the Main Hall. I collaborated with eBay teams worldwide to extract compelling data points that were previously only accessible to employees. I oversaw the development of a new API to power the experience, which depicted real-time sales data across disparate data sources.

I created wireframes to visualize the data dashboard's user interface. I coded a tool to query the new API as it was being developed and iterated on the design approach based on the results.