Barclays Times Square Media Façade

Lead Interaction Designer • 2019

Financial data modes sequenced across a city-block facade in Times Square

The Barclays LED Display on 745 7th Avenue has been an original fixture in the Times Square landscape. In 2017, Barclays Marketing and Real Estate teams reached out to ESI Design to upgrade the hardware, software, and content to reflect the fast-paced nature of the finance industry and the innovation brimming within Barclay’s brand.

I led the design of the data-driven media modes, which included user-generated content and two financial modes. These innovative modes presented global index prices and foreign exchange rates in a way that respected the building's architecture. Additionally, I developed a custom Content Management System for the Barclays Marketing team, enabling them to continuously update the sign with new content.

Documentation

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Impact

Millions of views in Times Square each year
Featured in Barclays commercials & marketing
Financial Communications Society awards

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Press & Awards

Sixteen:Nine
From Oldest to Newest: Barclays Refreshes Massive LED Facade in Times Square

Financial Communications Society (2019)
Portfolio Award: Silver & Bronze, Digital Out of Home